As I Am
As I Am JBCO Conditioner
The As I Am JBCO Conditioner moisturises and strengthen curls and coily hair whilst detangling it to make it easier to comb. Thanks to vitamins E and C, the scalp is supplied with nutrients while the hair is repaired. For curls and coils that are bea..
As I Am Long & Luxe Conditioner
Strengthening and hydrating treatmentwith Pomegranate and Passion Fruit Ease of Combing Improved by 50%Reduces Hair Breakage by 60%.Improves Scalp Moisturization by 50%.Hair Moisture levels increase by 9% after One Wash.Detangles hair.Mois..
As I Am Long & Luxe Curl Enhancing Smoothie
This Curl Defining Creme delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and conditions. Light weight, hydrating formula – No residue build up with t..
As I Am Long & Luxe GroWash
As I Am Long & Luxe GroWash is a lightweight ultra-moisturising formula. It nourishes the hair and scalp, whilst promoting healthy hair growth for longer, stronger looking curls. Effectively detangles hair leaving curls smooth and manageable with..
As I Am Long & Luxe Strenghtening Shampoo
DescriptionAs I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. External and Internal lab research has established the efficacy of this collection. As I Am ..
As I am Long and Luxe GroYogurt
This leave-in treatment strengthens the hair shaft to stop breakage, it stimulates growth, smoothes cuticles, helps detangle and facilitates styling. Formulated with Shea Butter, Jojoba Oil and Coconut Oil, As I Am Long and Luxe Gro Yogurt Pomegranat..
As I Am Rice Water Conditioner
This conditioner is designed to nourish and hydrate both hair and scalp. It contains Forbidden Black Rice Water, Biotin, Inositol, and Saw Palmetto, and utilizes sub-micron technology to increase hair strength. It also features Beta-Sitosterol, Ceram..
As I Am Rice Water Shampoo
Moisturizes hair up to 21%. Gentle and Deep Cleansing: As I Am Rice Water Micellar Shampoo effectively removes build-up and impurities while preserving your hair's natural oils.Strengthens hair up to 124%. Rice Water Micellar Shampoo fortifies hair s..
As I Am Temporary Hair Dye
Medium Hold for Perfect Curl DefinitionTemporary Color; Results Last One Wash; No Transfer Once Gel DriesInfused with JBCO and Ceramides to Moisturize and Strengthen your CurlsInfused with JBCO and Ceramides to Moisturize and Strengthen your CurlsAva..